As the ever-advancing digital world is rapidly changing, there are now ways to purchase thousands upon thousands of goods without ever leaving the house. Many grocery stores and marketplaces have taken a digital form by allowing consumers to purchase home goods from their electronic devices. According to EtailInsights, there are currently 7.1 million online retailers in the world. 1.8 million of these online retailers are located in the United States alone. These businesses are broken up into three categories: Branded, Traditional, and Virtual Goods online retailers. Although online platforms began with large marketplace chains such as Target, eBay, Walmart, or Amazon, they are now spreading to local businesses and small farmers’ markets as well. For additional convenience and safety, delivery services and contactless pickup options are also now available for such operations. A consequence of online shopping doesn’t have to involve the decline in local businesses and farmers’ markets. In fact, this is an opportunity for an organic vegetable home delivery platform to emerge. This raises the question: now that grocery shopping for basic home goods can be done from home, what about shopping for farm fresh produce?
This method allows for a smooth transaction to take place online between the supplier and the consumer. From farm to table, fresh, organic produce is now accessible on Menutables for local community members to browse and select from. Providing a variety of food cultures to the Neighbor in the palm of their hand, Menutables allows its customers to explore organic food options at their convenience.
In order to stay afloat during a national pandemic, small farms are taking advantage of various technologies in order to serve their local communities. Along with many other businesses, small farms suffered a great deal when their clientele began to shop from home versus in person. Without an online platform, farmers’ markets became virtually unadaptable and inaccessible to the large quantity of consumers shopping from home. According to NPR, the Copley Square
Farmers’ Market in Boston reported a 50 percent drop in attendance. Likewise, many other farmers’ markets have felt the same fall in attendance. In some cities such as Seattle, farmers’ markets were lumped into the number of businesses that were shut down as a result of the global pandemic. The shut down of these markets has led many farmers to pursue alternate business routes in order to provide community members with farm fresh foods. According to a study conducted by Eater.com, more than 30 percent of US households have purchased groceries in an online form in the past month. A push to move business online has increased for farmers as peak harvest season is rapidly approaching and the online era is allowing businesses to flourish virtually. In alignment with this shift, groups supporting local food economies have been working to direct customers to their new online interfaces so that local, organic produce may be purchased from home. Farmers began to seek ways in which they could provide homegrown vegetables and fruit without initiating face-to-face interactions with customers.
When shopping from home, however, who is to say that you can’t purchase your favorite organic vegetables or foods from the local market? An app called “Menutables” is now bringing this idea to life and providing a variety of choices. It also takes an online form and can be accessible at menutables.com. From taking advantage of technological methods, local farms and cooks are able to provide locally grown produce and a variety of prepared dishes to community members with the click of a button. Different foods being grown in different local places are able to be purchased by the consumer, which is virtually ordering fruits and vegetables from their local neighbor in an online form. The disadvantages of a large marketplace are nonexistent when it comes to Menutables. As an online platform, this allows Menutables to feature foods and dishes that are prepared from a variety of locations. The consumer is able to explore different food cultures from all sorts of different places via the Menutables website or app. Chefs can post a variety of dishes from a variety of food cultures that are made fresh from their homes. This allows for endless possibilities, product variance, and specified results for anything the consumer is searching for. If you have a favorite dish that you want to try from a local chef, Menutables is the platform to use to access such variety. Menutables’s platform allows for local chefs and local farmers to share their dishes, fruits, and vegetables with the community. From this platform, local individuals can purchase local produce or home-cooked dishes while remaining in contact with suppliers after their order is placed. On Menutables, the supplier is referred to as the “HomeCook”, while the customer is referred to as the “Neighbor”. Individuals can register as a “HomeCook” or as a “Neighbor” upon reviewing Menutables’s Terms of Service. A Neighbor is able to browse the Menutables app or website similarly to how they would browse a physical store. They are able to review various items that farmers or chefs may offer for sale. After they are finished browsing, consumers can choose to place an order with the supplier that has the goods of their choice. The order may be picked up or delivered directly to the address that the Neighbor provides at the time of purchase. The HomeCook will be alerted of the purchase and will begin preparing the purchased order for the client. They also have the ability to charge for delivery fees if the customer opts for delivery in accordance with Manutables’s Terms as well.
The farmer or chef, also known as the supplier, will receive payment for their sold goods every week. This eliminates not only the face-to-face interaction between the customer and supplier, but it also eliminates the possibility of local farmers losing the business of members of the community. This method allows for a smooth transaction to take place online between the supplier and the consumer. From farm to table, fresh, organic produce is now accessible on Menutables for local community members to browse and select from. Providing a variety of food cultures to the Neighbor in the palm of their hand, Menutables allows its customers to explore organic food options at their convenience.
Who said organic farming can’t be accessible without going directly to the farmers’ market? If you are searching for a platform to purchase farm fresh produce and home cooked meals from the comfort of your living room, Menutables offers a website and app to do so.