• Table QR mistakes that send guests back to the waiter — The code is on the table, but people still wave for a menu. Here is why — and how to fix it without changing your team.
• An item ran out: switch it off before the waiter apologises — “Sorry, we are out” after they chose it kills the second order. Switching it off on the catalog is faster than apologising at every table.
• The QR is not only on the table: door, bag, and Instagram — Seated guests see the stand. Anyone holding a bag or walking past the shop needs the same link somewhere else.
• Digital vs printed menus: when an update costs a reprint — Every price change is a print bill. The maths is simple, and easy to forget when it is split across weeks.
• Dish photos that get ordered, not just looked at — A pretty picture of the wrong plate sells disappointment. A real, dull photo sells less. Both can be fixed without a weekly photographer.
• Do not make guests download an app to see the menu — Every install step kills an order. A page in the browser is faster than an app store at a busy table.
• Arabic and English on one menu: when a second language brings orders — A visitor opens it and reads. A local opens it and gets lost. The fix is not Google Translate across the whole page.